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Want to learn how to be the best version of yourself? Where you could have a life lived with balance in all sorts of ways. Find out on today’s podcast on how you can achieve with as Lynda Cloud shares her success story.
Hello, true health seeker and welcome to another exciting episode of the Learn True Health podcast. I am really excited for you to listen to today’s interview. It’s a little bit different than our other interviews because I’m interviewing the CEO of the Institute for Integrative Nutrition. The world largest health coaching training company. Lynda Cloud has some wonderful insights. It’s really interesting looking at the life of someone who was so accomplished and so busy working in New York City as a CEO of a major multimillion dollar company. Here she is focusing on how to create balance and health in her life. In a company who’s corporate culture puts the health of the employees first above all else. The emotional, mental and physical health of the employees above all else. Isn’t that interesting? Wouldn’t you like to work for in a company that treated your health as the most important thing? Of course, a very close second, the customer and customer support and customer satisfaction. What an interesting concept. Normally it’s about cutting corners and trying to figure out how to save money and pinch a penny here and there. With IIN, there are bowls of avocados for their staff. They have a chiropractor come in weekly and a massage therapist come in. they have yoga classes and meditation room. They set out to make sure that the staff really are making sure that their life is balanced. That they have joy in every areas of their life and fulfillment. What does IIN get in return for investing in their staff? They get amazing productivity, creativity and trickles down to us, the consumer, the customer. Me as a graduate, while I was going through the program, I felt so supported and the staff are so wonderful to work with.
Many of my friends and many listeners actually have gone through IIN’s program and they had also found that they get incredible service and they feel connected. When they call IIN they feel like they’re being listened to like a human and they’re not just another number. And there’s no high pressure sales that they’re just talking to someone who’s so passionate about helping people become the healthiest versions of their selves. Imagine what the world would be like if every company adapted the same corporate culture as IIN. What’s really neat is that there are companies, and this is what Lynda talks about today is that there are companies who’s training to adapt this. It’s very neat and she shares what she’s done in her life to balance her life in a way that has stopped illness from becoming a problem. I think no matter where you are in life whether you’re interested in becoming a health coach or not. You’re really going to like today’s interview because there’s so much to learn here. I wanted to let you know if you are interested in contacting IIN, they actually created a special phone number, a priority line for Learn True Health listeners. You can give this a call and you’ll be placed with a wonderful staff member at IIN. Most of them are health coaches already where they can discuss with you all the details you want just so you could gather more information and see If that’s something that’s right for you. It’s a major decision to make to want to dive in which of course I did immediately the second I heard about IIN.
I dove into that same day. It’s a major decision to make. If you think about it, you’re investing a year of your life into learning and growing. About half the people that jump into IIN do so because they want the personal growth. I got a lot of personal growth out of the program. I can see just doing it for that alone instead of making a career change. The other half are the people that join do make a career change that they want to add on to their tool belt that they’re already in the holistic health space or they want to join the holistic health space as a health coach. You could call this number, 877-780-5748. That’s 877-780-5748. That will also be on the show notes of today’s podcast on Learntruehealth.com so you can go there. If you’re driving or if you can’t give them a call maybe it’s the middle of the night, you could go to Learntruehealth.com/coach and that gives you access to one of their modules. You can just check it out and see if that’s right for you. I highly recommend giving them a call because having a great discussion with one of their staff members and getting more information from them, you’ll start to feel what it’s like to be part of that culture. Be part of the health coaching culture and you’ll learn more about the different areas that you can work and how it can impact your life and how you can impact others. That phone number again is 877-780-5748. Enjoy today’s interview. Please share it with those who you think would be a great health coach. This is the fastest growing sector of the health space and that’s really exciting. That very soon, I think health coaching would be as popular and as well-known as hiring a personal trainer. That it will be that popular that you’ll be able to go to any gym or any health clinic or hospital and you’ll be able to have access to a health coach. There’s so much potential here and also, with the new legislature. We’ve talked about this in the interview that in 2020 health coaches will be able to work with insurance companies. There are just so many doors that are opening, it’s very exciting. Excellent. Have yourself a fantastic rest of your day and a wonderful holiday season.
[06:09] Ashley James: Welcome to the Learn True Health podcast. I’m your host, Ashley James. This is episode 399. I am so excited for today’s guest. We have with us, Lynda Cloud, who is the CEO of Institute for Integrative Nutrition, IIN. It’s the worlds largest health coach training program and the program that I graduated from and many of the listeners have been graduates or are currently going through the program. I’m so excited to learn from you today, Lynda. It’s such a pleasure to have you here on the show.
[06:49] Lynda Cloud: Pleasure is all mine, Ashley.
[06:52] Ashley James: This is awesome. Now, you have over 30 years of experience in the education space and a lot of it even online of course because we’ve all transitioned to learning online. This idea that no matter how old we are, we can go back to school. No matter how busy we are, we can go back. We can get a degree. We can get certification. We can continue our learning no matter where we are in life. No matter what country we are in. I love that IIN is in all countries. There are students from all around the world who come to become health coaches. I’m really curious. What happened in your life that led you to become the CEO of IIN?
[07:40] Lynda Cloud: Well, it’s an interesting question. As you said 30 years experience which makes me feel a little old. Not seasoned but old. Had the distinct pleasure of being in education online learning for really my entire career. I started out in education teaching for a bit and fell in love with the idea of learning and fell in love with the idea of trying to make learning as engaging as I could and accessible as I could. That took me through a journey working for the one of the largest at that time, education companies, Pearson and really grew up there. Learned a lot about instructional design, learned a lot about product management marketing, sales. Kinda sat in lots of different seats and that gave me the opportunity to really get a holistic view on customers and what’s important to them. Even what’s most important which is how we help students be successful. That foundation really led me into the next step on my career which is running a division in the K-12 space online learning. That was incredibly rewarding and we did a lot on innovation, a lot of innovative stuff there. Had a great run with that company and through my whole journey. I knew I loved helping make education and schools better. That’s what the first part of my story is, then as I went through this journey I realized as a working mom and trying to do a million things, the thing I let slipped and probably paid the least attention to was my own health of wellness journey. Because if you get only so many hours in the day, what you end up doing is sacrificing things. At the point in my life, I was really sacrificing the time I needed to help myself be the best person I could. Whether it was fitness and activity or meditation and good nutrition. These were all came together for me when I started to talk to the folks at IIN and learn about the school and learn about the mission. It felt like a natural intersection where I could take the general management experience and the work I’ve been doing in running large education companies and marry that really in a way I hadn’t been able to do personally. Where I could live my best self at work at all the time. That’s what led me her and I fell in love with the people and the school.
[10:26] Ashley James: I love it. Now you have mentioned that you were part of creating some innovative stuff in the K-12 space. Is there particular aspect of the K-12 program that you helped innovate the you’re really proud off?
[10:44] Lynda Cloud: Yes. There’s a couple of examples. I was really fortunate to be given a space in large corporations where I could do a lot of RND and a lot of disruptive stuff to help us re-imagine online learning and education. One area I’m most proud of was at K-12 was at one large online learning school. One of the things I did there as launch a new category for them around career destinations. A lot of the students going through that curriculum really, it was their last chance. They were struggling for what they were doing next and maybe to where four-year college wasn’t the right path for them. They were looking for an alternate path. We looked that where the jobs we’re going to be in the next 10 years and we put together a series of curriculum with partners to get people get their high school diploma online while they were getting certified and key areas and help them get a career advancement and opportunities. That was brand new school that was launched. That was fulfilling and mission-driven. Doing good and having fun.
[12:02] Ashley James: How many people would you say went through that program? Just thinking of thousands of people, the ripple effect that you’ve had that idea that you’ve ran with your team. Now because if that thousands of people have their career path and they’re supporting their families and feel proud of themselves like they belong to society.
[12:27] Lynda Cloud: It was a fun one. It was one of those that everybody was, “Who could say no helping kids be successful and getting a career path?” I don’t know the actual numbers. I do know when I left, it was fast growing part of the company. We had a lot of success there and longevity. Really for me, that would – your point the ripple impact is really what’s driven me. I have been lucky enough to be successful and I really attribute my success because I love what I do everyday and I feel like I’m making a difference in people’s lives. I think that when success comes when you’re passionate about something and as you know, the days are long and to be able to make a difference and to take that ripple and pay it forward is awesome which is what I think IIN does.
[13:21] Ashley James: I love it. What inspired you to be the CEO of IIN? Did someone reached out to you or did you reached out to them?
[13:30] Lynda Cloud: Yes, they reached out to me and I started some conversations. I could tell you the moment that I knew in my heart of hearts that I wanted this role was, I spent a day with the IIN team and if any of you get a chance, which we would love to have you come visit us. Our offices in New York City are so cool. You’ll get a chance to meet the incredible team. You walk into the office and you can feel the mission. There’s bowls of avocados, there’s fruit, there’s a vitamin bar, there’s yoga instruction on Thursday night. There’s a chiropractor, there’s a massage therapist. We live our mission everyday and the people here are really passionate about what we do. We have over 78% of our staff are female and they’re mostly all trained health coaches. They are graduates of the program and so they know first hand what’s important to our students and help make our curriculum and our teaching better everyday as a result of it.
[14:39] Ashley James: I get to interview Joshua Rosenthal. The creator of IIN, the founder at episode 106. He talked about the corporate culture that he had created. That he wanted culture where people really did put their health first. Put the company second. Their health obviously everyone’s health is first and then the mission of helping the students is a close second obviously but we have to take care of ourselves. We have to walk the walk and talk the talk. I thought that was so brilliant. I interviewed one of your staff members and she sure enough said that it’s absolutely amazing. That it’s a culture that supported each other and each other’s health. I thought that is so brilliant. What if every business did this? I know that Microsoft did a test in their Japan office where they introduced a four-day workweek and they saw productivity go up. I think it was like over 60%. Every corporate needs to look at IIN and see what they’re doing and look at what Microsoft just did in Japan and see that by shifting the focus from let’s say Amazon. Amazon works their workers to the bone and it’s cutthroat and a really dangerous work environment to be in long term, shift from that to the more nurturing, making sure we have work life balance. We see that productivity goes up and that longevity goes up. The company flourishes long time and which is what is happening with IIN. So you walked for that space that day and you’re just re-pinching yourself thinking that this is different from every other corporation you have ever witnessed.
[16:35] Lynda Cloud: Yes, I did. For me, that was the personal shift I needed to make. I’ve been in corporate America for over 25 years, my typical lens as a general manger and former head of these divisions was figuring out, how do you take the cost out, does this makes sense, are we operating as efficiently. A hard look at business. When I walked in here, what went through my mind, “Gosh, these avocados must’ve cost a fortune” but as I got to spend time with everyone around the organization and realized that, they really are living their true best self here. As a result of it, yes, we have incredible creativity and innovation and productivity. Figuring out how you merge your personal best with your professional. I hadn’t seen in action life there before. So the avocados are staying for sure.
[17:43] Ashley James: Since becoming the CEO this year which is back in March. You’re coming up on a year in a few months and you’ve obviously just got a moment to step into the role and get the landscape. What have you changed or you personally brought in that has been innovative since you’ve stepped in as CEO?
[18:09] Lynda Cloud: The school is incredible. I can’t say enough great things about Joshua and his vision from how he developed and thought about the curriculum to the teams that he hired. Really, I was brought in to help build upon that solid foundation and how to take the organization from good to great. Trying to think through what that can look like ad how we can start to take the footprint that’s here. Really make a bigger impact around the world and so, we are known as the original, the OG’s are what the team calls it. Health and wellness, health coaching. He coined and created the category. Everything we do is about servicing the category and continuing to build the health coach industry so we can have the ripple effect around the world. The work I’ve been doing over the past few months was starting to transition the organization from the school that we are today and help with some professional development and training of the teams. We’ve brought in a new head of sales and marketing. We’ve bought in a new chief financial officer. We’ve kept a nice blend of the old and new guards to help us think through. How we can start to build and enter adjacent markets. We’ve kicked off a new business plan. We’ll be launching a new product line in April because we see how impactful our health coach training program has been and making difference in people’s lives we want to create versions of that. That then can enter for example corporate wellness and help make aspects of the content much more accessible for folks and giving them a taste of small or short-term course. The first courses will start in April. We’re on that which we’re super excited on that. That’s some of the new things we’ve done. We’ve infused new talent. We’ve invested in our existing teams and we’ve started to think about some of the new markets we’re going to be entering.
[20:24] Ashley James: Very cool. When I’ve had Joshua on the show, episode 106. He said that IIN was hiring lobbyists to advocate and educate politicians in DC on the benefits of health coaching and certified health coaches so that we can carve space out. First of all, protect our rights to be health coaches and also make sure that there is space moving forward for certified health coaches and then just this year, IIN announced that here was some movement in legislature. Can you share more details on that?
[21:04] Lynda Cloud: Yes, I’m happy to. We are the only health coach school really that has full time lobbyist in DC. I had the good fortune of going down and something on DC with him. About a month or two ago, meeting with different senators and legislators to talk about the category of health coaching. Part of what we are doing, is bringing awareness. Helping people understand exactly what a health coach is, how we can impact people’s lives and how we can work side by side with hospitals and insurance companies to help be the coach that based on help reverse chronic disease and looking for ways we can help implement new practices and support for people. The change that you’re mentioning is around it’s called CPT111 codes. That consortium in particular is instrumental in getting the work for the ground. Really what that does is positive for the market because it helps get recognized potentially for some insurance payees and different reimbursements in that area. We have right now was a category 3 and that enables us to collect data around the work that we’re all doing around the industry which hopefully results to category 1 which is what we’re striving for in that space.
[22:30] Ashley James: Does that mean that a health coach soon will be able to work with insurance companies?
[22:38] Lynda Cloud: For reimbursement. What we are hoping. Yes, exactly.
[22:41] Ashley James: Very cool. I see it everywhere which is so neat. I didn’t see it everywhere 10 years ago but now I see health coaches at the doctor’s office and even in the hospitals. My health insurance offers health coaches, health coach service. Because now health insurance companies see that they’re going to save money if they get their customers using a health coach because then it’s preventive medicine in a sense. People are cleaning up their diets and being motivate around their health and they’re less likely to get sick. So the insurance companies are investing in hiring health coaches. I’m seeing the space just open and open where there’s so many job opportunities. I know that IIN also teaches people to be independent health coaches. I think some people, they’re being interested in being health coach but they’re not interested at being an entrepreneur? Can you speak to that? For those who maybe a bit hesitant to jump into the health coaching space because they don’t feel like they could not be an entrepreneur?
[23:46] Lynda Cloud: Yes, happy to. Maybe just by way of context, your observations are spot on. I also couldn’t decide if it’s just because I’m living and breathing this every day and now enrolled as a student that I’m seeing health coaches everywhere but when you look at the data, the health coach market is estimated that it’s going to reach 7.9 billion by 2022. We’re seeing incredible acceptance and growth and I feel like we are just at this pivotal moment where we’re going to become ubiquitous in terms of health coaching and how we can help provide health coaches. Our students who go through the programs you know, we graduate close to 10,000 students each year. About 50% and the data’s been remarkably consistent. About 50% of our students are going through the curriculum for personal transformation. Maybe they have something they’re trying to solve in their lives. Maybe they just want to get themselves better. Maybe they’re stuck and they want to get unstuck but about 50% are going though for their own personal journey and personal transformation and betterment. The other 50% are going through it maybe they are a yoga instructor, a fitness instructor, chiropractor and they want to get additional certification or they want to pursue a career in health coaching and those 50% maybe in doctor’s office, they maybe insurance companies.
Where MDs hiring health coaches, hospitals all over the world are hiring health coaches. Our students who come out the other side are what we’re trying to do is we look at the curriculum is look at ways we could support them in their journey with different options at the end of graduation. One of the things you’ll hear from us early in 2020, I can’t quite announce it yet but we’re keenly focused on how do we help our health coaches who maybe loves what they’re doing. Some of our students are incredibly entrepreneurial but some of them really don’t want to spend their time doing all the business administrative stuff so what we’re working on is the solution where we can help them just push play. And it would be a way for them to get their business going on much more quickly. In the curriculum, we have way that you could help with. We could help you get your social page going, we could help you get your webpage going, we could help you if want to write a book and launch your dream book but this would be much more supportive very specific to the health coach graduate who want to start their own business.
[26:32] Ashley James: That sounds really exciting. That sound like another Lynda Cloud innovative thing since you –
[26:39] Lynda Cloud: Well, it is certainly a team innovative thing.
[26:42] Ashley James: Well, you’re the head right? Just looking back the ways that you carved out a whole new space for the k-12 online platform and help those students who were, they didn’t have a place, they didn’t feel like they belong and they had a place. That’s sort of the same. Right now, you’re doing the same for these health coaches who or people who wanted to be health coaches but they don’t have the entrepreneurial skill. They don’t have the time energy or the skill to break out on their own but they are amazing at health coaching. We’re expected nowadays to be a jack-of-all-trades to the jane-of-all trades. We’re expected to be a great mom and a great career woman or a great stay at home mom or a great homeschooler. Whatever we’re doing basically 15-hour days and then on top of that have these know everything we should know about internet marketing so that we can have a successful health coaching practice. It’s like, I would really want to see someone who’s an amazing health coach and I don’t need them to be a great marketer but how am I going to reach them or how are they going to reach me? I love that IIN is creating a way for these amazing health coaches to be able to get connected with the people to the people that are looking for amazing health coaches.
[28:09] Lynda Cloud: Yes, it’s interesting. I think that our students and the people in the health and wellness field in particular, were passionate people. We’re really are doing this because we want the world to be better place. Often times it’s hard for people to put a price tag on that. One of the first notes I got when I started here via LinkedIn was from one of my students saying, “Welcome. What do you think I should charge for my health coaching session?” I was like, “Oh, geez.” Because we just don’t know how to put a price tag and contemplate the business aspect of running a business which is so important. This side, I think what we’re working on people will be super excited about. It’ll all just help make their lives easier. They still have the opportunity to personalize it as much as they want or invest the time if that’s where they want to choose it but if as you say, we want a really good health coach spending their time coaching and advising and partnering and they want their tools and the resources they can get them.
[29:00] Ashley James: That is such a common question back when I was 19. I went to college to become a massage therapist. In Canada, it’s a bigger course. It’s like a 3,000 hour course. We study alongside nurses when we take the anatomy classes in college. That was one of the biggest question was, “What do we charge? What do we charge for a service?” I’ve seen that again in the NLP space. I was master practitioner and trainer and worked with the international training company teaching people how to become NLP practitioners. All the NLP practitioners didn’t know what to charge. That was the big question. You charge too little people don’t value what you do. You charge too much you’re unobtainable. You want the sweet spot and basically you want a price that honors the client. What I love about health coaching is it’s affordable. It’s accessible and affordable for people to go through your program but for people for clients who also hire health coaches. I love that it creates because you could do group coaching. Some people charge like $20 or $40 a month and they get a whole group together and by the end of it, the group learns more from each other. Learns even more from each other than they did from the coach but the coach was the facilitator. There’s so many opportunities for people who are even they can’t afford to go see all these holistic experts but they can definitely afford health coaching because health coaching helps them to identify the actionable steps they can take to bring their life back into balance. Now you started being a student at IIN. How far along are you in the program?
[31:00] Lynda Cloud: I am in early days. I think I’m in fifth module. I started working with the education team on the curriculum. We’re starting to look and refresh of the current and I thought I had to start taking this because this is just so compelling. I’m loving it, I’m doing it at night. I’m having fun with it. My family I think is feeling the impacts of it already.
[31:30] Ashley James: Now even before module five when you first joined IIN, there’s a foundation. The second you join even let’s say your class hasn’t started yet because there’s an official launch. The whole cohort of students go through it together even though it’s online you feel like you have this community. I love that because I connect with people around the world. All the students that were in it that the same time as I was. I participated in discussion throughout the whole year together online. Before your official start date when you join, so you can join anytime. You’re given the fundamentals modules and you have to have Kleenex with you because I bawled. I was crying tears of inspiration the entire time. I was like, “I am meant to be here.” It felt like –
[32:25] Lynda Cloud: You found your people.
[32:26] Ashley James: Yes. And it felt like I wasn’t the black sheep anymore. I was just crying and crying. It was so good. It was so cathartic. I felt like my favorite part of the entire year was the foundation. So don’t change that. Just add to it but don’t change it. It was so good. When you watched the fundamentals, the foundation modules what were you’re thinking as you’re going through it?
[32:56] Lynda Cloud: So for me, there are couple of things that happen. I feel like I cheated a little bit because of my role I have the opportunity to go to one of our live events. We had a couple of months ago that was incredible which I’ll talk about which felt like for me that was cathartic but it all made sense to me. There was a ton of common sense but then there’s this shift that transpired where what you were all of a sudden is primary food is not a primary food anymore. Once you start to make that shift and you think about the idea of what’s feeding your soul versus feeding your body and understanding. All those aspects. That to me was really substantial and how I thought about all aspects of my life. Then it was great to get to know Josh which you’ll do – you just feel like, he’s brought you into his world. As well as the other visiting teachers that are incredible. It’s been great. It’s been really helpful for me. Not just in my own personal life but also professionally.
[34:15] Ashley James: Tell us about the live event because it sounds like you enjoyed that even more than taking the online training.
[34:23] Lynda Cloud: Each student as you know who goes through our program has the opportunity to participate in a live event. It’s an event we hold one big event and that’s another area we’re actually looking at for next year is diversifying that and holding many more live events so that we could give people the opportunity the students the opportunity to come together. The live event that I attended was at the Lincoln center. It was a combination of incredible speakers, incredible community. We we’re dancing, we were swaying, we were crying, it’s like a revival meeting where you’ve come to gather and you found your people and people were just excited to be with other students. We have about 25% of people there who came outside the US, which marries the numbers of students we have in our curriculum who participate from outside the US. But was wonderful. It was just a good combination of wonderful speakers and community and people coming together.
[35:34] Ashley James: That’s really cool. What speaker was your favorite?
[35:37] Lynda Cloud: Dr. Weil was there. I just adore him. Andrew Weil I think is brilliant. He’s fantastic. Cherry Walsh talked about her protocol. I had the chance to visit with her and her daughter. She’s just an inspiration. From the business side, there was a woman there Meghan McCarthy. She is a hospital administrator from a hospital in the Pacific Northwest that we do a lot of work with. She’s like our first corporate client if you will. Meghan is an inspiration because she is breaking down those walls and saying, “I believe that health coaches can save the world and I believe that everybody needs to be health coach. “ What Meghan is doing is putting folks in the hospital through the health coach program and then doing a train the trainer model within her hospital community. She’s breaking it. She’s killing it. She’s just doing great work.
[36:48] Ashley James: Wow. Can you share which hospital it is?
[36:50] Lynda Cloud: PeaceHealth.
[36:53] Ashley James: I live in the Pacific North West, I’ve never heard of it but I bet I will be hearing about it. Sounds amazing.
[36:57] Lynda Cloud: You will, yes. We’re actually doing some outreach. She’s a force and she’s just great to work with. So we’re doing some additional work with her. Going out into committees and helping train the trainer within the communities and some of the work she’s doing with meals on wheels program, YMCA, etc.
[37:18] Ashley James: I love it. Since you joined IIN as their CEO, obviously you’ve been learning, you immersed into the corporate culture of IIN. You have gone to the live event, you’ve rubbed elbows with Joshua Rosenthal which you spent any amount of time with him and he is teaching you how to balance your life in a way that brings you joy. You have started to really absorb all of the education that IIN teaches. What changes have you made to your personal life since joining IIN?
[38:00] Lynda Cloud: My whole world changed when I joined IIN. I’ll tell you about it personally and the how IIN helped me get thought the change. I was living up in a town called Newton, Massachusetts right outside of Boston before taking the role at IIN. I moved to New York City. For the first time in my life, I’m living in New York city. That was a huge change. On top of that, my youngest left for college and we were instant empty nesters. You couldn’t have changed one more thing on our world if you wanted to. For IIN to New York City, that’s a big change. What I found though is I’m eating a lot healthier. We have organic breakfasts and lunches. I eat clean every day that has helped for sure with my energy and my stamina and my overall health. I’m meditating more because New York can eat you up. It can be a really frenetic hectic place. Overwhelming for a sensory perspective, IIN’s philosophy and methodology has helped me I think transition into the city in ways that I can focus on self-care in New York City which is not a an easy thing to do. But it has helped me think about ways to optimize my nutrition, my fitness and my health in a city environment.
[39:39] Ashley James: Very cool. As you’ve been going through the course, I know you’re only five modules in, there’s still a lot of content there. What homework have you implemented in your life from the course?
[39:56] Lynda Cloud: I have taken the spirit of bio-individuality and I’ve taken that from theory to practice. So for those of you who haven’t been through the course when you start to think about bio individuality and the term, it’s really that we’re all unique. Recognizing and honoring our uniqueness is going to be the key to our health and happiness. What you need each point in time in your life may change and it’s very personal to you and one of the things I’ve done in terms of theory to practice is taken that and apply that to a very diverse family that I’ve had. I’ve had vegetarian son and a husband who really loves meat and trying to figure out how do I introduce individualized meals and nutrition for them in ways that are going to make them the best they can be and enjoy what they’re doing and knowing that what’s good for one person isn’t necessarily always good for the other person. It’s really shifted my mindset I would say.
[41:08] Ashley James: Instead of trying to get your son to eat meat and your husband to eat vegetables.
[41:11] Lynda Cloud: Exactly. Which was not successful. We’re trying to find the one meal that would satisfy everybody. That’s been great. We’ve also been busy looking at what the next year’s going to bring for IIN and that’s been super fun. We’ve got a team of really talented people. There’s no shortage of ideas where we can take the company but we think there’s some really great stuff we’re doing in terms of working more closely with our affiliates and ambassadors and visiting teachers. That’s been cool.
[41:52] Ashley James: I love it. You’ve been around enough now to have heard some success stories. Both from the standpoint of the students and the staff and also clients. Can you share some really inspiring success stories that standout in your mind?
[42:12] Lynda Cloud: Yes. I think I’ll share a story of a woman I met at the conference. She was just absolutely fantastic. She just finished the program and she was sharing with me that she had her son who have diabetes and was just really struggling with of how to help him. She was telling me the story welling up at how this gave her clarity in ways that things hadn’t been able to give her family clarity before. She was able to take the philosophy of figuring out exactly what was right for him and helping him become healthier and the success he had. When you hear those kind of nuggets, when you hear those kind of stories, whether it’s health related or it’s just people feeling stronger or people feeling like they’re in a place that they didn’t realize they could get to and how the curriculum and the community which is I would say is the most unsung hero around IIN, is just how strong of a force the community is. Whether you’re posting something or sharing something or seeing someone in person just when the community comes together you feel as you were describing, you found your tribe, you found your people who all of a sudden understand what you needed. They are nothing but supportive and they’re just nothing but supportive and happy people that help you in your journey. That’s kind of the theme of the most of the stories and most of the impact. That’s the vision is to create this cripple around the world and pay it forward. That’s our goal.
[44:11] Ashley James: Back in the day, Joshua used to call this something else. It wasn’t health coaching, it was health counselling? Was it counselling? But then the word counselling, it wasn’t clear enough and I don’t think it was legal to be called counselor because that’s is more for therapy. What I thought is interesting is I went into – I signed up to IIN to become a health coach not knowing how much emotional support you learn how to provide. I thought I was going in because you learn in IIN in the yearlong course, you learn a hundred dietary theories and I thought I was going in to learn nutrition and how much vitamin C is in something. Which is you don’t really need to know. You don’t need to memorize how much vitamin C is in stuff, you could just google it but you actually learn skills in IIN. How to be with someone and hold the space for them to feel heard. Sometimes for the first time in their life. In a way that is not biased or doesn’t have an agenda. Because when we go to our best friend or when we go to our mom, or we go to people that are in our life, they have agenda. I remember going telling my best friend I was moving. I was moving to a different country. I’m from Canada. And she was really upset because she didn’t want me to move right? That was my path and I needed to. I wasn’t going to get a positive space. She wasn’t going to make a positive space for me. She had to process her own emotions about me moving. When we got to friend or a family member, to talk about what’s happening in our life that stop us from achieving our health goals. Their emotions come up. They can’t be a blank supportive space. Sometimes there’s even self-sabotage and I’ve seen it in my family. I have a family member that says to another family member, “When are you going to lose weight?” and then offers them a cookie. Over and over again. This level of sabotage that’s going on and we love our friends and family, they have their own agenda and maybe it’s unconscious.
Going to a health coach you have someone who listens to you who just sits with you listens to you and helps decipher what your goals are. What your true desires are. Then holds that space for you to achieve it and helps you to uncover what’s stopping you and then helps you create an action plan towards it. I’ve had some amazing times with my clients as a health coach that I pinch myself and Joshua says this happens when you as a health coach get as much growth out of health coaching as your client does. Every time my client had a success I felt like I had a success because I learn so much about myself and also my ability to hold the space for someone as they grew.
It’s this career that is constantly evolving you as a person and allowing you to feel human connection and love and care for someone in a way that is not co-dependent. In a way that is uplifting them. Letting them do the work but holding them accountable. It’s a beautiful dance because anyone could google the nutrition or the calories in something that doesn’t teach us how to help someone be the best version of themselves. IIN doesn’t teach us stuff that we can go an just google. It’s teaching us skills that we can really help someone achieve not only their physical health but the emotional health ad help them achieve their life goals. I’ve had clients who we ended up talking about their relationships and their career and things would come up and one of them was an entrepreneur something in her business but changing something in her business it actually affected her health because it lowered her stress. I like that IIN doesn’t just say, “Okay, we’re not talking about your physical health, we’re talking about your client’s entire life.
[48:38] Lynda Cloud: Every aspect of it you’re absolutely right. I love the way when you’re describing it. I pictured this swirl. I pictured this symbiotic imagery that what you’re doing on this side has a direct correlation in this side and this side and this side. So as you talk to a health coach it’s deconstructing and building up and understanding and as you say create the space but also these goals and creating this journey and creating this champion that doesn’t have an agenda. There’s somebody you know you’ve got in your camp that is helping you be the best person you can be based on what you want and what you want to do. That is such a gift. I agree with you, everyone whether it’s friends or families it’s really hard to be at complete objective and partial cheerleader for any of us. I know I try, not always successful with my kids but I’m getting better. It’s a really special space and we’re starting to look with some research behind the power of that in the wellness journey. The hospital I mentioned earlier for example is starting to do some work on we want this to be a third party study of folks who’ve inserted, health coaches into their wellness journey and how that has accelerated and impact what they’re trying to do both on the emotional and physical perspective.
[50:20] Ashley James: Wow. Are there any results back from that study yet?
[50:23] Lynda Cloud: No. Not yet. Just kicked off.
[50:24] Ashley James: I’m so excited. That is going to be so cool to hear about that. I love that you’re doing third party and you just because you want to get the truth.
[50:34] Lynda Cloud: We want to get objective, exactly.
[50:36] Ashley James: Yes. Now you mentioned primary food. For those who have not been immersed in the culture of IIN may not have heard the term primary food. Can you teach us what primary food is?
[50:48] Lynda Cloud: Yes. What I thought primary food was before I started IIN was probably what most of you think primary food is which is the food you eat. Actually when you go through the curriculum what you learn is, primary food is what feeds us but it’s not because what comes on a plate. It comes in a bunch of different categories. It could be your relationship with health, it could be your physical activity, it could be your career, it could be spiritual, it could be financial. It’s all those things around you that impact who you are and so you need to think about those how you balance and what imbalances you have to help get balance in your primary food. As opposed to secondary food which is the things we eat and we start to think about food and food is medicine and how that can help feed our soul but also give us balance in our primary food. It’s very spiral in terms of how you think about it. It’s all interrelated. That’s what generally what primary food means.
[52:02] Ashley James: Right and that’s one of the first things that when someone goes to an IIN health coach that they’re given this little on page quiz that helps them to determine the balance and actually see on this graph the balance of their life. How much joy and fulfillment they have, spiritual fulfillment. Emotional fulfilment, connection, fulfillment within their relationship, within their career. They get to see that. The areas that they’re missing. I’ll give a great example that I just witnessed in myself. I’m looking back at the person I was before IIN. I’ve been on a health journey for many years. In my 20’s, I was very sick. I had type II diabetes, chronic adrenal fatigue, chronic infections for which I was on monthly antibiotics for. I’d wake up every morning feeling like I was hungover with a splitting headache feeling like I drank alcohol but I hadn’t. I was just sick all the time. And in your 20’s you’re supposed to feel the healthiest. I was so sick of being sick. I was also told that I was infertile and I’d never have kids. I had polycystic ovarian syndrome. Basically every day I was a prisoner trapped in my own body who look outside the doctor’s office for what I could do for my health because being given drugs every month. It was just keeping the infections at bay, it wasn’t helping –
[53:25] Lynda Cloud: The root cause, yes.
[53:26] Ashley James: Right. I was a really busy sales manager for an international training company. I lived in Las Vegas which is sometimes may not be a very healthy environment. Most of the time we’re always indoor in air-conditioning and it’s a very interesting place to live, let’s just put it that way. My husband and I started watching documentaries. Netflix has just started streaming documentaries. That was a new thing for Netflix back in 2008. Some health documentary said, “Eat organic and shop the perimeter of the grocery store.” Within one month, my chronic infections went away just eating organic and not eating as much processed foods. I thought, “If I could change my health in one month, what else could I do.?” That’s what led me down my journey to reverse all of my health conditions. We conceived or child naturally and were just getting healthier and healthier. I’m still on my health journey and what I noticed was before I joined IIN to become a heath coach. I already started the podcast I actually interviewed on of your graduates and I asked him during my interview, “How did you become a health coach?” because that was my first time interviewing a health coach. I almost didn’t interview him because I thought it was so cliché. I thought, “This sounds like a BS certification.” I really almost didn’t give him the time of day. Something me and I love that listen to your gut. Something in me said listen to him and it was a beautiful interview. He had ADD and was put on meds his entire childhood. He had side effects from it. He decided to take control of his health and he completely reversed his ADD using diet and healed his body. Then he went on to become a health coach. Now that’s what he does for others. In the interview he told me all about IIN. I immediately got skype from the interview. I called up IIN and I signed up that day. I was so inspired. Of course I turned to my husband and I said, “Is this okay?” he said, “Go for it. This is great. You should totally do this.” I talked to Juliet. By the way, Juliet is amazing.
[55:37] Lynda Cloud: She’s downstairs right now. She’s a rock star.
[55:41] Ashley James: Yes, I think she’s been there forever. Juliet’s fantastic. That I called up my best friend and then told her about it and then she signed up. So we did it together. Which I highly recommend. It was great. She’s in Canada and I’m here in the States. Being long distance and doing this course together was so wonderful. That was back in 2016. I graduated in 2017. The person I was before IIN, even though I was eating really healthy, I’ve reversed all those health conditions, I’m doing this podcast I’m totally onboard with holistic health, that person I was would not have said “No” to the free sample of chocolate at Costco. That person every time and we go to Costco like twice a week at least because I buy a lot of organic stuff, we have a great Costco it’s filled with organic produce. The cart gets filled up with organic freshfruits and vegetables every time we go and I will go back again and again for the free chocolate samples because they’ll give out as many. The Lindor chocolate they’re really decadent ones. I would just circle the Costco and go back and again and again and get as much free chocolate as they’ll give which they’ll give infinite amount of free chocolate samples but every year I would absolutely do that. And then would just not feel my best for a few days. I’m allergic to milk and so my immune system would be upset. My digestive system would be upset. I would be inflamed. I’d have brain fog. When you’re really healthy and clean, if you eat something your body doesn’t like it causes inflammation you really notice it. When you eat it all the time and you’re habituated, you don’t notice it as much. Even though I was on this great path I would still give into chocolate and then when I went through IIN. I started to look at my primary foods. Meaning, the food in life that brings me joy and happiness and fulfillment and balance. The food being connection with my husband, connection with my child. Feeling like I’m making a difference in this world. Now fast forward to now, I walked through Costco twice this week and didn’t even give them the time of day, didn’t touched any of the chocolate and didn’t feel deprived about it. I actually felt really happy. Because in the past I recognized that I was using chocolate even if it was free samplse, I was using chocolate to try to give myself joy and fulfillment because my primary food where out of balance. Just yesterday I had a package in the mail that had a bunch of Hershey’s kisses in it from a friend of mine who I guess – it’s just people send chocolate and it’s that the time of year that they send chocolate. I love that person. I’m grateful and I threw out the chocolate. I have no need for that in my body but I didn’t feel deprived and I’m not, I don’t have a ton of self-control. It’s not like I’m one of these people that has a ton of self-control. It just didn’t needed it. It doesn’t fulfill that I’m not using chocolate to self medicate because my primary foods are imbalanced. I’m deeply connected with my husband and my son, I feel fulfilled in my career. I’ve gone through and done the work in the primary foods. I recognized that my food addictive behaviors have subsided because I have done the work that I learned through IIN.
[59:36] Lynda Cloud: Your story is awesome and it is inspirational and it’s also very familiar. When you talk to a lot of before and after IIN, it’s very similar. That you don’t realize what was missing or what was out of alignment or what part of your world your primary foods weren’t in sync but once you actually make that shift tor work on making that shift because the way you describe it is exactly right. Just identifying that, “Do I have the strongest healthiest relationship I should? Do I have the most fulfilling career? Am I in the right place for my spiritually? Am I getting the right amount of physical activity?” Once you actually start paying attention to those aspects and then doing the work in those things that you know are going to help you create that balance, you have this Aha moment and you say – the way you describe it was your Lindor chocolate, you don’t actually think about that anymore. That used to be probably the first thing you thought about when you got into the car on your way to Costco. I know probably would’ve been mine too but now, your mission is different. Your priorities are different. Anyway, I love your story and I love your journey. It’s exactly what we want to hear from our grads.
[01:01:02] Ashley James: Thank you. Thank you for the work that you’re doing. I’m really excited for all the innovative stuff you’re going to be doing with you and your team at IIN. Is there anything that you wanted to teach today or homework you want to give? Is there anything that you really wanted to make sure that the listeners walk away with?
[01:01:25] Lynda Cloud: Well. I think what I would say is one of two things. One is I’ll just say some tips maybe as people are headed into the holiday season as you described, the baskets of chocolates, the baskets of cookies. Getting off your rhythm or your routine. It happens. And so I would just caution people to embrace what they’re about to embark on. Enjoy their family, enjoy their friends. Don’t beat yourself up over if you grab the Lindor chocolates a couple of times this months. It’s going to happen. Or where if you fell like you need to just remember that everything you’re doing is good for you and who you are. Stay true to your mission and vision of what you want to be and where your life to take you because we’re all – I think it’s not about being our best self every single day, it’s just knowing what you want to do and how you want to get there. For me, I go into this season I am still be an interesting one, I can tell you from the last 3 years, I have ended up with an incredible sickness that’s started the first week of December. Literally, I had been in an urgent care in the hospital every December for the past 3 years because of the stress of the holidays. It would often be end of year budget. I would have blisters on my throat. I would end up respiratory something. I’d have all sorts of illnesses and going into this December I feel so different.
One is because I’ve got alignment around – not that I haven’t loved my career but I feel like my career and my personal goals are so aligned for the first time in my life. I am paying attention in what my body is feeling so I’m drinking more great tea so I can help with some of the inflammation. I’m eating more mushroom because I know it’s going to help me in terms of detoxing and looking at some things that are going to be stressful for my body. I’m going into the season not that I’m going to live a completely different life but I’m paying attention to my gut and my body and what my body has been telling me for years that I never ever listen to. That’s my advice. People should just go on to the holiday season listening to their body, listen to what they need to be successful and happy and have a fulfilling holiday season. That’s some advice and then I would just, I’d close with keep your eye out for what were going to be, you’ll be hearing from us over the next year. I think we’re doing some super exciting stuff to help based on what we’ve heard from our students and based on how I think we could make a difference in lives around the world. So we’re launching a detox your life healing with alternative medicine, stress management, different types of specialty course that we think will be really interesting for folks to get a taste of IIN curriculum in ways that’s new and different and also our business tool kit which you’ll hear more about as I promise early next year.
[01:04:49] Ashley James: Very cool. Awesome. Listeners can go to learntruehealth.com/coach to sign up to get a free module just to get a taste of it and see if it’s right for them and learn more about IIN. So it’s learntruehealth.com/coach. They could also just call up IIN. I know that listeners get a really special deal for saying that they heard the Learn True Health podcast with Ashley James when they call IIN. I know that there’s a new lower payment plan for those who would instead of paying the price in one payment would rather pay it off monthly. What Juliet told me when I first signed up she said – I joined and did the payment plan. She said to me if you do the 12-month course because now you can actually become a full time student and do it in six but my understanding is that most people because we have full time lives –
[0105:53] Lynda Cloud: It’s designed for most people who have a full day and then want to do it on top of that. Yes.
[01:06:00] Ashley James: Right. For me, I had my son who was a young toddler at that time or just entering toddlerhood. I also had the podcast. I was very busy and I still managed to do it. Log in into the evenings, do 20 minutes a day oftentimes listen to the videos while I was commuting, while I was at the gym, while I was doing the laundry. I could listen and commute a lot I just pretty much anytime we are commuting we are listening and that was cool because I was like getting my husband to listen too and he enjoyed it. He actually went vegan. Went completely whole food plant-based and he went from a carnivore. Maybe play the videos while your husband listening.
[01:06:48] Lynda Cloud: I have been.
[01:06:49] Ashley James: I’m not saying that everyone should go vegan or everyone should go one diet. I don’t believe in any one diet dogma. My husband listened to his body. After listening to enough just sort of being the fly on the wall while I was taking IIN, he listened to enough lectures and he was also listening to my interviews and he was taking all these information listening to his body and he really wasn’t happy with the direction his heath was going. He just cold turkey said, “I’m never eating meat again.” So he just eats one to two pounds of vegetables a day. Potatoes and brown rice and he just says I’m ever going back. I can’t believe food tastes this good. If you told me that the whole food plant-based tasted this good, I would’ve stopped eating meat long ago and that’s just the 180 because my husband when I met him, was like would never ever touch vegetables. Pretty much just ate steak breakfast, lunch and dinner or eggs and steak breakfast, lunch and dinner.
Just very interesting that he started listening to his body. Really this videos do have an impact on the people who absorb them. I found that I could either listen to it little bits of it throughout the week or sometimes if I got really busy I would then to choose to spend a Sunday afternoon catching up for all the work that week. Just so I found it to be easy to go through the entire year but what Juliet said when she first enrolled me into the program, she said after the first six month, you start to take on clients. Some students get to the point where they actually pay of the entire course before they’ve completed the course because they’ve taken on some clients while they’re still in the course. Because the first six months gives you the foundation. The next six months you continue your training but you also learn how to work with clients as you’re working with clients which is just find brilliant.
[01:08:40] Lynda Cloud: That’s right. You’re moving from theory to practice. Exactly. Yes.
[01:08:43] Ashley James: I love that you guys don’t just like, “Okay, here’s all the information. Now you’re on your own.” It’s really you feel supported for the six months while you’re working with clients. It’s really a wonderful system and that people can immediately start to within the first after six months can start to basically pay off the course. It’s accessible to everyone and I love that. Any advice around those who want or interested or have more questions or want to sign up or any sort of want to make sure that potential students know some information?
[01:09:21] Lynda Cloud: I’ll just give you a quick little. As you described, you can do it on accelerated program six months or you can do a full year program. There are lots of promotions so you should check in to instituteofintegrativenutrition.com. You obviously – I think if you go through Ashley, you’re also going to get additional promotions. Logistically that’s just good to know. I think you should also know, Juliet is a really good example. We actually just did a town hall. We celebrated her 14th year with IIN. Our coaches down stairs are health coaches who’ve gone through the program. Even if you’re just on the fence and you’re saying, “I’m not sure if this is right for me. Can I invest this kind of time? Can I invest this kind of money?” I would have the conversation because you’ll learn something about yourself in that conversation. These are not folks who are going to give you a hard sell. They’re going to walk you through the philosophy and what it means to be health coach because they’re all health coaches and they’ve done this. You’ll get something out of the engagement in the call and learn a little bit about yourself. We would love to have everybody to join one of the cohorts starting next year. We think it’s going to be a super year next year.
[01:10:48] Ashley James: Awesome. Yes, 2020 sounds fantastic. Lynda, thank you so much for coming on today and sharing with us and I would love to have you or one of your wonderful staff members come back on the show to share all of the things you’ve said are in the works. Like the legislation and the new business thing that’s coming out next year who’s going to support health coaches to be entrepreneurs and successfully be health coaches. Also, the third party study implementing health coaches.
[01:11:26] Lynda Cloud: Yes. Our new events too. Yes, we have a lot in the works, we’re super excited, and I would love that. I’d love to visit in person with you so –
[01:11:36] Ashley James: That would be wonderful. If ever you’re in Seattle, let me know. If I’m ever in New York, you know I’m going to be popping by IIN.
[01:11:43] Lynda Cloud: Please do. Please do.
[01:11:45] Ashley James: Fantastic
[01:11:46] Lynda Cloud: Happy Holidays, Ashley.
[01:11:47] Ashley James: Thank you, you too.